Share what the change will mean to the employee
- Employees want to hear about how the change will impact them personally, including
- What will I being doing differently?
- What's in it for me (WIIFM)
- How will the change affect my job
- the impact on day-to-day job duties, reporting responsibilities and changes in compensation, if any
- Employees want to know why the change is important and necessary and the benefits to the business as a whole. Employees need to understand the business reasons and how the change aligns with organization's goals, vision and strategy. Additionally, you need to communicate what could happen if the changes are not made, and the consequences of inaction
Honest and Clear
- Ensure you are sincere, truthful and accurate. The message needs to include the good and the bad. And you need to be honest about what you know and admit what you don't know.
Additional Attributes of an effective change message
- Share what is changing
- The message should outline the overall nature of the change and what specifically is changing. Include information about the transition from the current state to the future state and what is expected of the employees during this transition period should also be included.
- Convey the impact on the organization
- Employees should know how the organization and specific departments will be affected by the change, as well as any benefits or negative impacts that may result.
- Prepare employees for the change
- employees should be assured that they are not alone when moving into the future state. They should have a clear picture of the training and support they will receive to enable them to make the transition. They may include desks, ongoing training or online resources.
Next, let's discuss the attributes of the successful communicator
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