Attributes of a Successful Communicator

You have prepared your communication packet, you have crafted your message and reviewed the attributes you need to include in a successful change message. Now you have to prepare personally.

The most successful and effective demonstrated the following ten attributes in rank order:

1. Committed, engaged and passionate about the change
   You need to be positive, enthusiastic and passionate about the change. You BELIEVE and you're committed and engaged in the change. Visibly show your support. Be the champion of the change and lead by example
   
2. Credible
   Effective communicators are trusted and respected. They have the ability to influence all levels in the organization. They have experience and authority
   
3. Able to deliver a clear message
   Clear messages are simple, focused and concise. Effective and successful communicators were able to deliver clear messages in non-technical language that could be understood by all
   
4. Knowledgeable 
   To be a successful communicator, you need to understand why the change is needed, the purpose and benefits of the change and its impact on the people. Prepare and be knowledgeable about the organization's internal processes and history.  In summary, explain clearly the organizational reason for the change and the personal impact on the individual; and do this in an informative and respectful way.
   
5. Consistent and timely
   It can take 5-7 times for a message to be accepted. And that doesn't mean 5-7 emails. You need to deliver frequent messages that are consistent and repeated often.
   
6. Open and honest
   Be genuine and deliver with truth and transparency
   
7. Two-way communicator
   Make sure you are ensure there is two-way communication. That means you have to be prepared to listen. Be open to conversation and feedback.
   
8. Fluent in the "language" of their audience
   Tailor your message to make it relevant to your audience. Make sure you include the answer, WIIFM for your audience.  In summary, take the broad message and make it meaningful for the group you are addressing
   
9. Personable
   Be patient, confident and compassionate.  Ensure you develop your excellent interpersonal skills, and communicate with empathy and be approachable
   
10. Choosing the right channel
    This means you have to show the ability to offer communications in a variety of ways while ensuring that face-to-face communication is one of the channels

You can do this.